Bonhams to Offer Unique Layered NFT by Digital Artist COLDIE and Legendary Beatles Album Designer John Van Hamersveld

New York – In an exclusive online sale running until 1 December, Bonhams is offering a unique interactive, layered NFT designed in a collaboration between the NFT artist COLDIE and the American graphic artist John Van Hamersveld, in partnership with Async Art. Hamersveld is best known for having designed album covers for legendary bands including the Beatles, the Rolling Stones, KISS, and Blondie, and has collaborated on numerous designs with his friend COLDIE, an award-winning crypto artist. Titled The Unfolding Dream, the NFT master copy is estimated at $100,000-150,000, while individual layers carry estimates ranging from $8,000-15,000.

This interactive, dynamic NFT depicts one master scene made up of seven separate constituent layers, each of which can be varied by selecting from a range of available designs. This allows the winner visual control over their layer of the artwork, which has precisely 96,768 possible combinations overall. Each buyer will be offered a digital frame of the NFT, and changes in each layer will display on all frames, making this NFT an unusual and exciting community artwork.

The NFT will be offered as eight individual lots in an exclusive online sale running until 1 December, culminating in a live sale in New York. A first in auction history, this online sale will allow bidders to submit aliases that will be read aloud live by the auctioneer while bidding is under way. The work will be displayed at Bonhams New Bond Street on a digital canvas provided by our partner Netgear and will display a live feed to reflect any layer changes in what is a constantly adapting artwork.

Nima Sagharchi, Bonhams Head of Digital Art, said: "The dynamic, interactive NFTs pioneered by Async are genuinely revolutionary. The works not only invite engagement and participation from their eventual owners, but almost a sense of collaborative authorship as holders of different layers can adjust them resulting in thousands of potential permutations."

COLDIE commented: "This collaborative composition explores the shared life experiences of John and myself in one highly customizable, living art format. I created the artwork in real-time specifically for the auction, with some elements captured only days prior to minting it. Important experiences can be from long ago or just a day ago – they hold the same historical significance. John's outstanding visual vernacular adds both a realistic and surrealistic vision of what is possible in the real and dream worlds. It was an honor to collaborate with this childhood idol of mine on such a unique project."

COLDIE x John Van Hamersveld – from the Beatles to Blockchain

John Van Hamersveld (B. 1941) is known for his cover designs for legendary albums including the Beatles' Magical Mystery Tour and The Rolling Stones' Exile on Main Street. He served as Capitol Records' Head of Design between 1965-8 and created an official poster and 360-foot-long mural for the 1984 Los Angeles Olympic Games. His friend and collaborator COLDIE is known for his digital scenery and playfully witty political creations, having sold over $7million worth of digital artworks.

In Partnership with Async

The NFT is sold in partnership with Async, a new art movement built on the blockchain. Async's works can change in real-time due to programmability, creating communities of owners who provide an interesting new dynamic through which artists and art lovers can connect with one another.

25 November


NOTES FOR EDITORS

Bonhams, founded in 1793, is one of the world's largest and most renowned auctioneers, offering fine art and antiques, motor cars and jewelry. The main salerooms are in London, New York, Los Angeles and Hong Kong, with auctions also held in Knightsbridge, Edinburgh, Paris, San Francisco and Sydney. With a worldwide network of offices and regional representatives in 22 countries, Bonhams offers advice and valuation services in 60 specialist areas. For a full list of forthcoming auctions, plus details of Bonhams specialist departments, please visit bonhams.com.

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