Fine Watches and Wristwatches
21 Jun 2017
London, New Bond Street

On 21 June, Bonhams Fine Watch and Wristwatches Sale will offer a selection of bespoke watches from the collection of Zef Eisenberg, the World Land Speed Champion and holder of multiple British and world records.

On 15 of May 2016, the Mad Max Turbine bike shot into the record books as the fastest Turbine bike ever, reaching the astonishing speed of 234.010 mph over a mile from a standing start – faster than a Concorde take-off. The bike uses an enhanced Rolls Royce C20W helicopter turbine with specially designed electronics to safely harness its extreme horse power.

The Mad Max Racing team was sponsored by TAG Heuer. Part of their support involved the creation of several highly advanced timepieces inspired by the bike, a selection of which will be offered by Bonhams on 21 June.

In 2011, TAG used the turbine bike as a promotional tool for the launch of TAG Heuer's most Avant-Garde timepiece: the Monaco V4, which featured the drive mechanism that was used in both bike and watch. The TAG Heuer V4 was built with 4 barrels inter-connected with a NASA designed belt drive system, a challenge that took 5 years to complete. It remains one of the most unusual pieces created by TAG, and is estimated at £35,000-45,000.

In 2013, at Goodwood Festival of Speed, TAG once again pushed the limits of watch performance and accuracy. The Mikrotimer Flying 100 was attached to the turbine bike on a ride up the famous Goodwood hill climb using a specially attached mount to track the bike's progress. The watch proved its ability to measure to an incredible 1,000th of a second, the smallest margin possible for any mechanical chronograph wristwatch thanks to its rapidly spinning centre seconds hand. (£30,000-40,000).

Created to commemorate the astonishing achievements of Zef, the bike and the Mad Max Racing team, TAG produced a very limited edition of only 10 Turbina Carbon watches. The design incorporated many of the bike's features such as the glowing red highlights and the matt black carbon bodywork. The design also invokes the traditional motorsport stopwatch of the Heuer era, with its crown and pushers positioned on top of the watch. (£8,000-12,000).


For further information and images call Poppy McKenzie Smith on +44 (0) 20 7468 8363, or email poppy.mckenziesmith@bonhams.com or press@bonhams.com.


Bonhams, founded in 1793, is one of the world's largest auctioneers of fine art and antiques. Today, the auction house offers more sales than any of its rivals. The main salerooms are in London, New York and Hong Kong. Sales are also held in the UK in Knightsbridge and Edinburgh; in the US, in San Francisco and Los Angeles; in Europe, in Paris and Stuttgart and in Sydney, Australia. Bonhams also has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 60 specialist areas. For a full listing of forthcoming sales, plus details of Bonhams specialist departments, please visit bonhams.com

  1. Jonathan Darracott
    101 New Bond Street
    London, United Kingdom W1S 1SR
    Work +44 20 7447 7412

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