We will use your personal information in several ways which reflect the legal basis applying to processing of your data. These may include:

  • providing you with the information or services you have asked for
  • sending you communications with your consent that may be of interest, including marketing information about our services and activities
  • when necessary, for carrying out your obligations under any contract between us
  • seeking your views on the services or activities we carry on, so that we can make improvements
  • maintaining our organisational records and ensuring we know how you prefer to be contacted
  • analysing the operation of the Site and analysing your website behaviour to improve the Site and its usefulness
  • processing job applications

We have set out below, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Please note that the following list is not exhaustive

Purpose/Activity Type of data

Lawful basis for processing including legitimate interest
To register you as a new customer (a) Identity

(b) Contact
Performance of a contract with you
To provide you with requested services, such as:

(a) bidding on auction items

(b) selling your items at our auctions

(c) restoration,

(d) storage

(e) expertise

(f) shipping,

(g) Valuations

(h) catalogue subscription,
a) Identity

(b) Marketing and Communications Preferences

(c) Contact

(d) Transaction

(e) Financial

(f) Correspondence
Necessary for performance of a contract


Necessary for our Legitimate Interests
To process and deliver the items you have successfully bid on:,

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us
(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications Preferences

(f) Correspondence
(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you, which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review
(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications
[(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To evidence our compliance with legal requirements, (for example, prevention of money-laundering, payment of taxation and customs duties, conducting customer identification for purposes of knowing our customers, and our obligation to make reasonable adjustments to accommodate a disability) (a) Identity

(b) Contact

(c) Transaction

(d) Credit History
Compliance with a legal obligation.
Use of CCTV on to keep our staff, premises, you and property on our premises secure (a) Image data Necessary for our legitimate interests (for security reasons to protect our staff, our visitors and the property that we sell)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity

(b) Contact

(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical

(b) Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you and send you details about future auctions and other events (a) Identity

(b) Technical

(c) Contact

(d) Usage (e) Profile (f) Transaction
(a) Necessary for our legitimate interests – for customers who have previously requested or received services from us - (to develop our products/services and grow our business)

(b) Consent (for customers who have not requested or received services yet, but who have subscribed to receive information or marketing from us at an event, online or by talking to one of our members of staff.
To monitor your use of our services, provide staff training and improve your experience (a) Correspondence Legitimate Interests