Heuer. A chrome plated steel manual wind calendar chronograph wristwatch  Jacky Ickx Easy-Rider, Ref: 429.801 R, Circa 1972

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Lot 137
Heuer. A chrome plated steel manual wind calendar chronograph wristwatch
Jacky Ickx Easy-Rider, Ref: 429.801 R, Circa 1972

Sold for £ 382 (US$ 481) inc. premium
Heuer. A chrome plated steel manual wind calendar chronograph wristwatch
Model: Jacky Ickx Easy-Rider
Reference: 429.801 R
Date: Circa 1972
Movement: Jewelled manual wind
Dial: White and burgundy with red stripes, luminous tipped black baton hour markers, black outer 1/5th second divisions on white ground, subsidiary dials at 6 and 10 for seconds and 15 minute recording, date aperture at 3, white pointed baton hands with red accents and luminous inserts, red centre chronograph hand
Case: Polished elliptical, movement accessed through the glass, black bezel insert with tachymetre scale, recessed crown flanked by twin pushers
Strap/Bracelet: Black racing leather
Buckle/Clasp: Steel buckle
Signed: Dial
Size: 44mm x 40mm

Footnotes

  • Jack W. Heuer had the idea for a new watch line to attract a younger market segment and he renewed the sponsorship contract with the Ferrari Racing team. The Heuer logo was positioned prominently on Ferrari racing cars in Formula 1 and sports car series for the second year. The Ferrari drivers Jacky Ickx and Clay Regazzoni as well as the Swedish driver Ronnie Peterson were elected to display the Heuer Chronograph badge on their racing suits.

    The young Belgian driver Jacky Ickx was chosen as ambassador for a new chronograph line carrying his name and signature on the dial. The Jacky Ickx Easy-Rider chronograph was promoted during the race season around the world. A highly appealing miniature replica of Jacky Ickx's racing helmet was made to serve as a watch case and presented to the public at the Basel watch fair in 1972. The chromed metal case of the watch with tachymeter division houses a pin-pallet movement featuring date and a 15 minute sub register. Four different colour combinations black, blue, white and red like the Ferraris were available.
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