AMERICAN TRADE CARDS. A Scrap-book containing approximately 550 chromolithographed American trade cards,

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Lot 143
AMERICAN TRADE CARDS.
A Scrap-book containing approximately 550 chromolithographed American trade cards,

US$ 800 - 1,200
£ 620 - 930

Fine Books and Manuscripts

12 Jun 2018, 13:00 EDT

New York

AMERICAN TRADE CARDS.
A Scrap-book containing approximately 550 chromolithographed American trade cards, folio (365 x 293 mm), New York (and elsewhere), [1876 - 1896,] about 350 larger ephemeral items, and about 200 small scraps, mounted on both pastedowns and recto and verso of 22 leaves. Contemporary rose-coloured glazed paper-covered boards, lower cover blocked in blind and lettered Pat. March 76 in blind, the upper cover blocked in gilt with three shaped raised panels with gilt borders enclosing chromolithographic images, backstrip blocked in gilt. Corners bumped, hinges broken, three leaves split vertically, others with margins chipped, some loosely inserted.

A remarkable album with a rich assortment of advertising and trade cards, including a selection of chromolithographed designs of birds after Audubon. This scrap book was probably assembled by a New York State resident living just south of Rochester. There are a number of dated items amongst the scraps, the latest being 1896. Included are a large number of cards issued by local businesses, as well as more national concerns; a series of six advertising cards for "Wright's Indian Vegetable Pills" featuring toddlers playing baseball, 33 "Arm & Hammer" bird cards after designs by Audubon, and many with stereotypical depictions of African Americans reflecting the racism of popular culture of the time.
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