1937 Cord Model 810 Sedan  Chassis no. 1577A Engine no. FB 1035

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Lot 91N
1937 Cord Model 810 Sedan
Registration no. TSN 1937 (South Africa) Chassis no. 1577A Engine no. FB 1035

Sold for £ 42,550 (US$ 53,567) inc. premium
1937 Cord Model 810 Sedan
Registration no. TSN 1937 (South Africa)
Chassis no. 1577A
Engine no. FB 1035

*One of the most iconic American cars of all time
*Acquired in South Africa
*Right-hand drive
*An older restoration

Footnotes

  • One of the few automobiles deemed worthy of inclusion in the Museum of Modern Art in New York, and arguably the most easily recognised American car of all time, the Cord 810 debuted in November 1935, receiving a rapturous reception at US automobile shows. The work of a team headed by Duesenberg designer Gordon Buehrig, the 810 body style with louvred 'coffin' nose, streamlined, spat-shaped wings and absence of running boards would prove immensely influential, its distinctive features being borrowed by most mainstream manufacturers by the decade's end.

    The 810's arrival marked the end of a hiatus in Cord production, its predecessor - the L29 - having disappeared in 1931. Errett Lobban Cord had introduced the L29 in 1929 as a gap-filling model priced between his Cord Corporation's Auburn and Duesenberg lines. Powered by a Lycoming straight eight, the Cord L29 featured front wheel drive, then in vogue at Indianapolis. Its front-drive layout made for a low-slung frame, and the freedom this gave coachbuilders meant that the Cord was soon attracting the attention of master craftsmen on both sides of the Atlantic.

    Front-wheel-drive like the L29, the 810 differed from its predecessor by virtue of its more compact Lycoming V8 engine and four-speed, pre-selector gearbox. Set further back in the chassis, the former endowed the 810 with better balance and came with 125bhp in standard trim or 170bhp when supercharged. Custom sedans on a longer wheelbase joined the four-model 812 range for 1937, though it is doubtful whether any independent offering ever matched Buehrig's original Beverly fastback sedan for sheer style. Priced competitively in the $2,000-3,000 range, the 810/812 should have been a huge success, though, sadly, this was not to be. The Cord Corporation was in deep financial trouble, and when its proprietor sold up in August 1937, it spelled the end not just for Cord, but for Auburn and Duesenberg as well.

    This example of a car widely recognised as one of the top ten automotive designs of all time was purchased in South Africa by the vendor's father from one Arthur Mechin and imported into the UK in 1976. The Cord had been acquired by Mr Mechin in January 1972 and was restored over the next year or so. The vendor's father had the car painted red (from white) and it was then loaned to a museum in the UK where it has been on static display since 1977. Not used on the road in the last 40 years, the car will require re-commissioning before further use and thus is sold strictly as viewed. Accompanying documentation consists of the import paperwork, assorted correspondence, and Cord Register extract.

    Prospective purchasers should note that the Cord came directly from South Africa to the aforementioned museum under the 'deferred duty arrangement'; if it remains in the EU after sale, any duties liable will be paid by the vendor.
Contacts
1937 Cord Model 810 Sedan  Chassis no. 1577A Engine no. FB 1035
1937 Cord Model 810 Sedan  Chassis no. 1577A Engine no. FB 1035
1937 Cord Model 810 Sedan  Chassis no. 1577A Engine no. FB 1035
1937 Cord Model 810 Sedan  Chassis no. 1577A Engine no. FB 1035
1937 Cord Model 810 Sedan  Chassis no. 1577A Engine no. FB 1035
1937 Cord Model 810 Sedan  Chassis no. 1577A Engine no. FB 1035
1937 Cord Model 810 Sedan  Chassis no. 1577A Engine no. FB 1035
1937 Cord Model 810 Sedan  Chassis no. 1577A Engine no. FB 1035
1937 Cord Model 810 Sedan  Chassis no. 1577A Engine no. FB 1035
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