<b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183

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Lot 225¤
Offered from the Evergreen Collection
1917 Briscoe Touring
Chassis no. 23990
Engine no. 27183
Sold for US$ 28,600 inc. premium

Lot Details
<b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183 <b>1917 Briscoe Touring  </b><br />Chassis no. 23990 <br />Engine no. 27183
Offered from the Evergreen Collection
1917 Briscoe Touring
Chassis no. 23990
Engine no. 27183
4-Cylinder, Side-Valve
3-Speed Sliding Gear Transmission
Front and Rear Suspension by Semi-Elliptic Leaf Springs
2-Wheel Brakes

*Rarely seen marque
*Nicely detailed
*An early footnote in the American motorcar industry


THE MOTORCAR OFFERED

Benjamin Briscoe established his fortune as a sheet metal manufacturer in Detroit and part of that fortune he invested in David Dunbar Buick's infant motor company. Anxious about that investment, he hired Jonathan D. Maxwell, who had already had experience with both Oldsmobile and Northern, to set up his own motor car manufacturing plant. With the financial backing of J.P.Morgan he established the Maxwell-Briscoe Motor Company in Tarrytown, New York. Sound engineering was complemented by a series of headline-grabbing publicity stunts that helped boost sales, none more successful than a transcontinental trip from New York to San Francisco undertaken by a team of four lady drivers in 1909. The following year the firm sold over 20,000 cars, a total exceeded only by Ford and Buick.

The visionary Briscoe could see the consolidation that this industry has experienced in more recent times and tried to negotiate a merging with his competitors, Ford, Buick and REO; when that failed he established the United States Motor Company which aimed to attempt a conglomerate on the same scale. By 1912 U.S. Motors went into bankruptcy and Briscoe himself was forced out. Undeterred they headed to France to try to produce a car in Europe along the lines of the systems now familiar in the U.S. setting up close to Renault in Billancourt.

As the saying goes, 'if at first you don't succeed...', and it wasn't long before the Briscoes were back in the U.S. now offering what they termed a French designed American car. Built in Jackson, Michigan, this era of production is where the car we offer hails from. A handsome but simple four-cylinder car, it appears to retain its original rexine cloth interior as well as appealing details such as its 'fleur de lys' Briscoe logo and hub caps.
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Lot symbols
¤ Without reserve
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