<b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762
Lot 248¤
One of 100 sold exclusively through Nieman Marcus
1996 BMW Z3 James Bond Edition Roadster
VIN. 4USCH7325TLE00762
Sold for US$ 24,200 inc. premium

Lot Details
<b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762 <b>1996 BMW Z3 James Bond Edition Roadster  </b><br />VIN.4USCH7325TLE00762
One of 100 sold exclusively through Nieman Marcus
1996 BMW Z3 James Bond Edition Roadster
VIN. 4USCH7325TLE00762
1,796cc SOHC Inline 4-Cylinder Engine
Bosch Motronic M 1.7 Fuel Injection
114bhp at 5,500rpm
5-Speed Getrag Manual Transmission
4-Wheel Independent Coil Spring Suspension
4-Wheel Power-Assisted Hydraulic Disc Brakes

*Number 62 of 100 launch edition Z3s
*Offered exclusively through Nieman Marcus
*Identical to the Z3 driven by James Bond (Pierce Brosnan) in
Goldeneye
*The most successful new vehicle launch and co-promotion in history
*The first BMW model produced solely in the U.S. for world markets
*Showroom condition


THE BMW Z3

BMW had not built a two-seat roadster since the famous 507 of the 1950's. That changed in 1996 with the introduction of the Z3 roadster.

Its design echoed the classic BMW 507 in a modern package designed by Joji Nagashima and drivetrain and chassis based on the already highly successful E36-series 3-series sedan.

Adding to the Z3's significance was BMW's decision to put it into production solely at BMW's factory in Greer, South Carolina, the first BMW product line to be built from inception solely in the U.S.

BMW then embarked upon an unusual, complex and extensive marketing program to introduce the Z3 to the public centered around MGM's 1996 James Bond movie Goldeneye starring Pierce Brosnan.

THE MOTORCAR OFFERED

Bond, famous for driving exotic cars from a Blower Bentley through a series of Aston Martins, chose the new Z3 for Goldeneye, kicking off a highly successful marketing introduction.

As a result the first year's Z3 production of about 15,000 cars was sold out before the first one arrived at BMW dealers. A special promotion in Nieman Marcus's famed Christmas catalog brought one hundred exclusive James Bond Edition Z3s to lucky buyers. Offered in the same Atlantic Blue and Taupe leather livery as 007's Goldeneye Z3, the James Bond edition Z3s were lavishly equipped including 5-speed gearbox, air conditioning, power seats, power windows, wood grain interior trim, trunk-mounted CD changer, custom 007 Edition floor mats, unique exterior chrome accents, a rear deck luggage rack with luggage shell containing fitted cases and discrete model identification. Even at a cost of $35,000, the James Bond Edition Z3s quickly sold out.

The introductory marketing campaign was so successful it won the national "Super Reggie" award from the Brand Activation Association which describes the accomplishment as being "the crème de la crème of the marketing world."

This BMW Z3 James Bond Edition Roadster has been collector owned throughout its life. Today it displays just over 5,700 miles on its odometer and after years in enthusiast hands in climate controlled environment is in essentially showroom condition. It offers BMW collectors the chance to acquire a singularly significant and instantly recognizable BMW Z3.
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Lot symbols
¤ Without reserve
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