1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097

This lot has been removed from the website, please contact customer services for more information

Lot 420
1937 LaSalle Model 50 Convertible Coupe
Chassis no. 2B15097

Sold for US$ 43,700 inc. premium
1937 LaSalle Model 50 Convertible Coupe
Chassis no. 2B15097
* 322-cid V8, 125hp
* 3-speed manual transmission

* Dual side mounts
* Recent enjoyable test drive
* Older, quality restoration
* Harley Earl design

In the mid-1920s, GM president Alfred P. Sloan had done a fine job of aggregating a hierarchy of brands for "every purse and purpose." However, he realized that there was a large price gap – over $1000 – between Buick and Cadillac. What was a Buick owner to do when he wanted a new, more elegant vehicle? Chances were he went to Packard, which had become America's favorite luxury brand. Sloan was intent to keep the customer within the GM fold, so the LaSalle was born.

The LaSalle wasn't just a car to fill in a price gap; it was a new brand with a sporty, stylish character. To help him with his objective, Sloan hired a young stylist from a custom body shop that was owned by Cadillac's California distributor. His name was Harley Earl, and what started as a one-time project to design the inaugural LaSalle ended up being a 32-year career that changed the rules in Detroit.

By 1937, the LaSalle continued to be the most stylish of American brands in an era full of streamlined Art Deco-classics. Styling was very similar to 1936's entry-level Cadillac Series 60, and both shared a 124-inch wheelbase. In another nod to the junior Cadillac, the LaSalle shed 1934-36's L-head straight-eight to borrow the V-8 from the previous year's Series 60. Displacing 322 cubic inches, it put out 125 horses – an improvement of 20 from the year before. If that wasn't enough, a new hypoid axle allowed a lower drive-shaft and floor for two inches of added headroom. Sales more than doubled from the year before, achieving an all-time high of 32,000 units. And, adding another feather to its cap, the LaSalle was chosen as pace car for the Indianapolis 500.

This 1937 LaSalle Series 50 Convertible Coupe is a quality older restoration that has mellowed with age. Having recently completed the Marin Sonoma Tour d'Elegance, this LaSalle is a strong, capable driver. We enjoyed driving this car during our recent photo shoot, and found that shifting is a breeze, no doubt due to Cadillac's famous lightweight transmission with pin-type synchronizers. For the LaSalle fan, a 1937 Convertible Coupe with rumble seat and side-mounts is possibly the pinnacle of Alfred Sloan and Harley Earl's vision.
Contacts
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
1937 LaSalle Model 50 Convertible Coupe  Chassis no. 2B15097
Auction information

This auction is now finished.

If you are interested in consigning in future auctions, please contact the motorcars department or request a complimentary motorcar appraisal.

If you have queries about lots purchased in this auction, please contact customer services.

Buyers' Obligations

ALL BIDDERS MUST AGREE THAT THEY HAVE READ AND UNDERSTOOD BONHAMS' CONDITIONS OF SALE AND AGREE TO BE BOUND BY THEM, AND AGREE TO PAY THE BUYER'S PREMIUM AND ANY OTHER CHARGES MENTIONED IN THE NOTICE TO BIDDERS. THIS AFFECTS THE BIDDERS LEGAL RIGHTS.

If you have any complaints or questions about the Conditions of Sale, please contact your nearest customer services team.

Buyers' Premium and Charges

Like the vast majority of auctioneers Bonhams charge what is known as a Buyer's Premium. Buyer's Premium on all Automobilia lots will adhere to Bonhams group policy:

25% up to £50,000 of hammer price,
20% from £50,001 to £1,000,000 of hammer price,
and 12% on the balance thereafter. This applies to each lot purchased and is subject to VAT.

For Motor Cars and Motorcycles a 15% Buyer's Premium is payable on the first £50,000 of the final Hammer Price of each Lot, and 12% on any amount by which the Hammer Price exceeds £50,000. VAT at the standard rate is payable on the Premium by all Buyers, unless otherwise stated.

Some lots may be subject to VAT on the Hammer Price. These lots will be clearly marked with the relevant symbol printed beside the lot number in the catalog.

Payment Notices

Payment for purchases may be made in or by (a) cash, (b) cashier's check or money order, (c) personal check with approved credit drawn on a U.S. bank, (d) wire transfer or other immediate bank transfer, or (e) Visa, MasterCard, American Express or Discover credit, charge or debit card. Please note that the amount of cash notes and cash equivalents that can be accepted from a given purchaser may be limited.

Shipping Notices

For information and estimates on domestic and international shipping as well as export licenses please contact Bonhams Shipping Department.