1972 Ariel 3 Moped  Frame no. 007362

This lot has been removed from the website, please contact customer services for more information

Lot 248
1972 Ariel 3 Moped
Registration no. BOB 280K Frame no. 007362

Sold for £ 460 (US$ 586) inc. premium
1972 Ariel 3 Moped
Registration no. BOB 280K
Frame no. 007362
1972 Ariel 3 Moped
Registration no. BOB 281K
Frame no. 007283

‘Here it is. Whatever it is.’ That was how the BSA Group’s advertisers heralded the arrival of the ill-conceived Ariel 3 in 1970. A tricycle aimed squarely at commuters, the Ariel 3 was powered by a 50cc Dutch Anker engine and featured a clever banking front end controlled by torsion bars, while its closely-spaced rear wheels, which remained upright, allowed the Ariel trike to be classed as a moped. No doubt BSA’s overblown marketing department had concluded that the apparent stability of such an arrangement would appeal to those nervous of riding a ‘real’ motorcycle or moped. They were very much mistaken; the machine turned out to be a disastrous flop, the £2 million wasted on the project playing a big part in precipitating the Group’s subsequent collapse. These two ‘barn find’ examples are offered without reserve. There are no documents with this Lot.
1972 Ariel 3 Moped  Frame no. 007362
1972 Ariel 3 Moped  Frame no. 007362
1972 Ariel 3 Moped  Frame no. 007362
Auction information

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Buyer's Premium Rates
27.5% on the first £2,500 of the hammer price;
25% of the hammer price of amounts in excess of £2,500 up to and including £300,000;
20% of the hammer price of amounts in excess of £300,000 up to and including £3,000,000;
and 13.9% of the hammer price of any amounts in excess of £3,000,000.

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