1937 Ariel 350cc NG De Luxe Motorcycle Combination  Chassis no. 10178 Engine no. 1572

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Lot 10
1937 Ariel 350cc NG De Luxe Motorcycle Combination
Registration no. EJO 917 Chassis no. 10178 Engine no. 1572

Sold for £ 2,530 (US$ 3,479) inc. premium
1937 Ariel 350cc NG De Luxe Motorcycle Combination
Registration no. EJO 917
Chassis no. 10178
Engine no. 1572
Val Page's arrival at Ariel in 1925 as Chief Designer would trigger an upturn in the Selly Oak firm's fortunes. Page designed new models to replace the existing range, the first of which - a pair of singles displacing 600cc (sidevalve) and 500cc (overhead-valve) - debuted later that year. By 1930 the Ariel single had gained a rear-mounted magneto and its distinctive timing cover, and the engine's basic design - though frequently revised - would stand the company in good stead well into the post-war era. In 1932 the sports versions were christened 'Red Hunter' and, under Page's successor Edward Turner, developed into fast and stylish machines.
This most original Ariel motorcycle combination was acquired from single family ownership in 1995, having been used for continental touring to Austria, Spain, Gibraltar and Albania. The machine is believed to have participated in the Land's End Trial in 1937 and the Motor Cycle Club's Exeter Trial in 1938, route cards for these two events, as well as details of continental tours, being contained in the accompanying extensive history file together with numerous old invoices and period photographs. Not run recently, the vehicle is offered with buff logbook (1948) and Swansea V5.
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