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Action and Adventure Films
Lot 103

A Pacific Title Title-card for Alexander the Great

4 – 14 June 2024, 12:00 PDT
Online, Los Angeles

US$1,000 - US$2,000

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A Pacific Title Title-card for Alexander the Great

United Artists, 1956. Acrylic on glass, framed against a black background to 23 x 33 in.

Actors Richard Burton and Fredric March are a commanding pair in this epic (even if Burton wears a silly looking wig) which was written, produced, and directed by Robert Rossen. Though, like many "historical" films, there is embellishment in this tale of the Greek conqueror, Alexander the Great, the cinematography and particularly the battle scenes are beautifully presented.

Pacific Title Company was founded in the 1920s to provide title sequences for silent films. When the industry transitioned to sound, Pacific Title pivoted to focus on opening and closing credit sequences. The artists at Pacific painted title and credit material on large sheets of glass, which were then filmed before a painted backdrop or composited over a film's introductory shots. From the 1920s to the 1960s, Pacific Title and Art Company produced the lion's share of titles for the Hollywood film industry, until technological advances made the glass plate process archaic. The company archived its work over the decades, creating a living history of the American motion picture industry. This example comes to us directly from the Pacific Title archive.

Provenance: from the Pacific Title archives.
23 x 33 in.

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