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Andrew Logan (British, born 1945) The 'Ace' King's Road Shopfront Logo, 1970s
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Andrew Logan (British, born 1945)
mirrored glass and wood
99 x 35.5cm (39 x 14in)
Footnotes
Provenance
Fashion designer Peter Golding opened his flagship 'Ace' clothing boutique in London's King's Road in 1974. He commissioned sculptor Andrew Logan to design and make the distinctive logo and imagery. Logan used his trademark broken mirror technique and the pieces were created in his London workshop. A copy of a letter from the sculptor accompanies this lot.
In 1970 Peter Golding had designed the world's first 'designer jean' for the Falmer company and, in 1973, he introduced a range of bleached denim wear. He then went on to create the first stretch denim jean in 1978. He has been described by Fashion Weekly as 'the Eric Clapton of denim'.
Peter quickly attracted a clientele that was a who's who of the 70s and 80s and included the Rolling Stones, Queen, Britt Ekland, David Bowie, Mary Quant, the Princess of Wales, Marlon Brando, Bryan Ferry, Jerry Hall, Elizabeth Taylor and Richard Burton, Ossie Clark, Jack Nicholson, Ringo Starr and Zandra Rhodes. When the business closed in 1984 Peter placed a notice, entitled 'Ace Goodbyes', in Ritz magazine, thanking his clients with the words: 'We ruled the Glitter Decade 1975-1984. Thanks to all you wonderful sparkling Lords and Ladies of the night.'
Fashion historian Paul Gorman has an article on his website, 'Ace: Purveyor Of Funky Elegance'. (www.paulgormanis.com)


















