
Charles Dower
Head of sale, Knightsbridge
This auction has ended. View lot details
Sold for £1,250 inc. premium
Our Watches specialists can help you find a similar item at an auction or via a private sale.
Find your local specialist
Head of sale, Knightsbridge
The Heuer Camaro was Heuer's third model line after the Autavia and Carrera. Jack W Heuer was very keen to grow his business in America and was looking for synergies to communicate Heuer's core competencies in the production of stopwatches, fine chronographs as well as timing devices for race events like Sebring. A new trend had hit the motor industry in the US called 'Muscle Cars' and the idea was to put powerful high displacement engines in light midsize cars. These were very well received by young buyers and even the smaller Pony Cars like the Ford Mustang first launched in 1964 were enormously successful. Chevrolet reacted quickly and developed the Camaro for this new segment. From 1967 to 1969 the Chevrolet Camaro was elected the Indianapolis 500 pace car which received a lot of press coverage and the name Camaro was a good fit for the new Heuer chronograph launched in 1968. The watch had a newly designed cushion shaped case and was powered by a manual wind Valjoux movement.