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Lot 209

Heuer. A gold plated manual wind chronograph wristwatch
Camaro, Ref: 73345, Circa 1970

19 February 2019, 13:00 GMT
London, Knightsbridge

Sold for £1,250 inc. premium

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Heuer. A gold plated manual wind chronograph wristwatch

Model: Camaro
Reference: 73345
Date: Circa 1970
Movement: 17-jewel Valjoux Cal.7733 manual wind
Dial: Black, luminous accented gilt baton hour markers, gilt outer 1/5th second and tachymetre markers, sunken subsidiary dials at 3 and 9 for seconds and 30 minute recording, gilt pointed baton hands with luminous inserts, centre chronograph hand
Case: Brushed and polished cushion form, screw down back, crown flanked by twin pushers, No.186047
Strap/Bracelet: Black leather
Buckle/Clasp: Plated buckle
Signed: Movement signed Wakmann Watch Co, dial and case signed Heuer
Size: 37mm

Footnotes

The Heuer Camaro was Heuer's third model line after the Autavia and Carrera. Jack W Heuer was very keen to grow his business in America and was looking for synergies to communicate Heuer's core competencies in the production of stopwatches, fine chronographs as well as timing devices for race events like Sebring. A new trend had hit the motor industry in the US called 'Muscle Cars' and the idea was to put powerful high displacement engines in light midsize cars. These were very well received by young buyers and even the smaller Pony Cars like the Ford Mustang first launched in 1964 were enormously successful. Chevrolet reacted quickly and developed the Camaro for this new segment. From 1967 to 1969 the Chevrolet Camaro was elected the Indianapolis 500 pace car which received a lot of press coverage and the name Camaro was a good fit for the new Heuer chronograph launched in 1968. The watch had a newly designed cushion shaped case and was powered by a manual wind Valjoux movement.

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