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Lot 41

Henri de Toulouse-Lautrec
(French, 1864-1901)
Au Concert

Prints and Multiples

18 December 2018, 14:00 GMT

London, New Bond Street

Sold for £12,500 inc. premium

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Lucia Tro Santafe

International Senior Specialist

Tel: +44 20 7468 8262

Lucia.TroSantafe@bonhams.com

Henri de Toulouse-Lautrec (French, 1864-1901)

Au Concert (Delteil 365; Adhémar 199; Wittrock P28)
Lithograph in colours, 1896, on wove paper, a rare impression from Wittrock's Edition B of (C), before the Ault & Wiborg Co. address, possibly the full sheet, with light-staining, the colours slightly attenuated but still good, minor creasing to the margins, otherwise in good condition

Image 320 x 252mm. (12 1/2 x 9 3/4in.); Sheet 452 x 354mm. (17 6/8 x 13 3/4in.)

Footnotes

Provenance
Fritz Gross Collection, London; thence by descent to the present owner.

By the time Lautrec designed this poster for the Ault & Wiborg company in Cincinnati, America, he was already assured of his success as an artist-printmaker and a poster designer. The 1880s had witnessed the rapid rise of advertising, and the poster, as both an instrument of communication and a powerful new art form, was enjoying a growing popularity.

Lautrec's early posters' success such as Moulin Rouge - La Goulue, 1891, Divan Japonais, 1893, numerous designs for Aristide Bruant and others, led to many more commissions. His very particular use of colours, instantly recognisable style and characters, as well as the sharp irony underlying his designs all prove extremely effective to catch and keep people's attention.

It is therefore no surprise that a company such as Ault & Wiborg would have commissioned Lautrec for a design. Through the work of an artist known for his technical experimentations with colours, they could promote their own technical advances and importance as manufacturers of printing and lithographic inks. All the while appearing to the world as resolutely modern.

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