Lucia Tro Santafe
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Lot 123
Andy Warhol(American, 1928-1987)Halston Advertising Campaign: Men's Wear, Women's Wear, Women's Accessories, Fragrance and Cosmetics 4
18 December 2018, 14:00 GMT
London, New Bond StreetSold for £18,750 inc. premium
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Andy Warhol (American, 1928-1987)
Halston Advertising Campaign: Men's Wear, Women's Wear, Women's Accessories, Fragrance and Cosmetics (see Feldman & Schellmann IIIB.9-12)
The set of four screenprints in colours with text, 1982, on wove paper, Fragrance and Cosmetics signed and dated '83 in black felt-tip pen, the other three signed and dated '82 in pencil and also signed in black felt-tip pen by Halston, from an unknown edition size, the full sheets, all in good condition
Sheet 580 x 730mm. (22 7/8 x 28 3/4in.) (4)
The set of four screenprints in colours with text, 1982, on wove paper, Fragrance and Cosmetics signed and dated '83 in black felt-tip pen, the other three signed and dated '82 in pencil and also signed in black felt-tip pen by Halston, from an unknown edition size, the full sheets, all in good condition
Sheet 580 x 730mm. (22 7/8 x 28 3/4in.) (4)
Footnotes
On arrival in New York in 1949 Warhol worked as a commercial illustrator and he would later incorporate elements of commercial advertising into his artworks. Roy Halston Frowick was a fashion designer who began his career as a milliner before expanding into clothing lines. They met at Studio 54 in the 1960s, discovering a shared artistic vision and an appreciation for the power of image and branding, which would lead to a lifelong friendship and collaboration.
In the 1980s Warhol received several commercial commissions to provide prints for magazine and record covers, posters and advertizing campaigns. One such was a commission from Halston in 1982 to create four double-page advertisements for his fashion line in publications such as the New York Times Magazine. The images were based on Warhol's photographs and he introduced blocks of colour to create the effect of collage, both techniques with which he had experimented in the 1970s.
I never think that people die. They just go to department stores.
Andy Warhol
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