
Lucia Tro Santafe
International Senior Specialist
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Sold for £11,875 inc. premium
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International Senior Specialist
In 1930 the London elevator manufacturer Hammond Bros & Champness commissioned Power to design an advertisement for their latest creation and Power produced this linocut soon afterwards. Reminiscent of his dynamic London Underground images of spiral staircases and trains hurtling through stations, Power uses a series of spirals encircling the two lifts and jagged diagonals to convey the sense of movement and the wonder of the modern machine age.
Power made several experimental proofs and for the final design he decided to omit the red risers on the stairs and a fourth dark blue block delineating the cables and staircase rim. Coppel states that the green tablet with the artist's name was removed for the edition, however, it has been retained on this impression.