
Penelope Andrews
Head of Department
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Sold for £3,750 inc. premium
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Head of Department

Head of sale, Knightsbridge
The Autavia 1163V has an interesting history in watch marketing history. At a time when smoking was part of everyday life for the young American, Jack Heuer decided to collaborate the Viceroy racing team sponsored by the cigarette brand Viceroy. With coupons collected from cigarette packets you could buy the (slightly altered) Autavia for $88 from the retail list price of $200 for the non V version. Not surprisingly this was popular and very much helped with brand awareness in the United States.