Consignments now invited

Entries are now being accepted for the unique October auction at the Simeone Foundation Museum in Philadelphia

Bonhams is pleased to announce that the FC Deemer "honeymoon" 1907 American Underslung Roadster will be sold at auction on October 6th when it is expected to realise in excess of $900,000.

Of the four noted "Deemer" American Underslungs, this 107-year old example is the first that FC Deemer, a Brookville, Pennsylvania oil man purchased and took on his honeymoon in 1907 – an experience that would lead to his acquiring another American car for each of the successive three years.

All of Deemer's American Underslung automobiles were discovered in the late 1960s and were subsequently restored for the Deemer family by enthusiast Walter Seeley. Today, two reside in Pennsylvania institutions, one at the Simeone Foundation Automotive Museum and another at the JWR Automobile Museum, making this car just one of two in private hands.

The Underslung Roadster is one of the most interesting models built by the company and indeed of all cars of this period in that it represents one of the earliest statements by its manufacturer that their cars were built with sporting use in mind, rather than simple conveyance.

Dr. Frederick Simeone, whose Philadelphia-based foundation is devoted to the theme of sports racing and endurance automobiles comments, "In 1907 the American Motor Car Company made only the Underslung Roadster. No other car was listed and, furthermore, after a review of hundreds of other contemporary sales catalogues, no other US manufacturer offered a gasoline car for speed and sport."

With the slogan, "The car for the discriminating few", the elite American Underslung Roadster was fast, luxurious and expensive. It remains today one of the most sought-after veteran collectors' cars.

The car's seller, a long-time supporter of the Simeone Museum, has generously stipulated that a portion of the proceeds will be donated to the museum, and in support of his gesture Bonhams too will be making a donation to the museum.

Now in its third year, this pioneering auction, which is devoted to the hobby and specifically to "Preserving the Automobile", invites consignments of important original, preserved and correctly restored historical automobiles as well as related spares and memorabilia. Universally celebrated by automotive enthusiasts and refreshingly distinct, this forward-thinking sale is not to be missed.


Bonhams, founded in 1793, is one of the world's largest auctioneers of fine art and antiques. The present company was formed by the merger in November 2001 of Bonhams & Brooks and Phillips Son & Neale. In August 2002, the company acquired Butterfields, the principal firm of auctioneers on the West Coast of America. Today, Bonhams offers more sales than any of its rivals, through two major salerooms in London: New Bond Street and Knightsbridge; and a further three in the UK regions and Scotland. Sales are also held in San Francisco, Los Angeles, Carmel, New York and Connecticut in the USA; and Germany, France, Monaco, Hong Kong and Australia. Bonhams has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 60 specialist areas. For a full listing of upcoming sales, plus details of Bonhams specialist departments go to www.bonhams.com

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