The ex-George Brough SS100 makes auction record, leading a string of fantastic prices realised

The annual Bonhams Stafford Sale of Pioneer, Vintage, and Collectors' Motorcycles & Memorabilia yesterday achieved a total of £2,034,250.

The star lot of the sale, the ex-George Brough, Brough Superior SS100, made a fantastic result, realizing £253,500 on an estimate of £140,000-180,000. Registered in 1939, the motorcycle was campaigned by George Brough himself in the London-Edinburgh Trial that same year.

The ex-Phil Vare 1929 Scott racing motorcycle, raced by Vare at the Isle of Man TT, sold for £31,050.

Ben Walker, Head of Motorcycles at Bonhams, said, "We are delighted with the results achieved for this long and well-established sale. The SS100 was a record price at auction for a Matchless engined example and the owner was truly astounded with the result achieved.

"Overall the sale was exceptional. An outstanding 89% of lots were sold (91% by value), with many machines selling over estimate. Online bidding was strong with buyers from as far away as Australia and New Zealand - along with people in the auction room from, amongst other countries, Canada, America, France, Italy and Holland."

There were a number of great surprise results, with items far exceeding their estimates:

- Lot 233: 1972 MV Agusta 750S- estimated at £45,000-55,000; sold for £85,500

- Lot 173: c.1914 Henderson Model C- estimated at £40,000-60,000; sold for £79,900

- Lot 209: 1953 Vincent 998cc Black Shadow- estimated at £38,000-45,000, sold for £70,940

- Lot 245: Still in original crate, 'as new' condition, 1989 Ducati 888cc Lucchinelli Replica Racing Motorcycle- estimated at £14,000-18,000; sold for £37,950

- Lot 164: 1939 Brough Superior 990cc SS80 Project- estimated at £12,000-18,000; sold for £36,800

Malcolm Barber, Bonhams Group CEO and auctioneer at the Sale, commented, "New buyers and international bidding buoyed prices with a strong sell through rate. A new venue within the Show for the first time in 27 years gave greater comfort to bidders and a better viewing platform.

"The barometer of the international motorcycle market each year in April – at the Stafford International Classic MotorCycle show and the Bonhams auction - continues to show all the trends and indicators for this important collectors' market - and the indicators are strong!"


NOTES FOR EDITORS

Bonhams, founded in 1793, is one of the world's largest auctioneers of fine art and antiques. The present company was formed by the merger in November 2001 of Bonhams & Brooks and Phillips Son & Neale. In August 2002, the company acquired Butterfields, the principal firm of auctioneers on the West Coast of America. Today, Bonhams offers more sales than any of its rivals, through two major salerooms in London: New Bond Street and Knightsbridge; and a further three in the UK regions and Scotland. Sales are also held in San Francisco, Los Angeles, Carmel, New York and Connecticut in the USA; and Germany, France, Monaco, Hong Kong and Australia. Bonhams has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 60 specialist areas. For a full listing of upcoming sales, plus details of Bonhams specialist departments go to www.bonhams.com

Contacts
  1. Ben Walker
    Specialist
    Bonhams
    Work
    101 New Bond Street
    London, United Kingdom W1S 1SR
    Work +44 20 8963 2819
    FaxFax: +44 20 8963 2801
  2. James Stensel
    Specialist
    Bonhams
    Work
    101 New Bond Street
    London, United Kingdom W1S 1SR
    Work +44 20 8963 2818
    FaxFax: +44 20 8963 2801
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