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Bonhams Suggests Investing In Fashion Week's Other Product - Fashion Photography

http://www.bonhams.com/photography

Investing in Fashion Week for a £500 to £1,500 Photograph

With London's Fashion Week already a memory there is a good argument for capturing that memory in film imagery that will outlast the fashion and provide a longterm investment.

Jocelyn Phillips, Head of Bonhams Photography Department says: "This London Fashion Week the designer frocks were out in force. From Farhi to Westwood, McQueen to Williamson, six days of non-stop shows saw hundreds of thousands of pounds worth of cloth creation sashaying down the catwalks of WC2. How many of those masterpieces were made to be worn and how many simply to be looked at? And at what price? As the paparazzi click away, sometimes catching no more than a blur of the original, it is worth remembering that there is another fashion experience – static, but every bit as alive – running alongside the catwalks."

"Fashion has long been a staple of photographic imagery. As a genre, fashion photography boasts some of the most celebrated photographers in the world: Irving Penn, Richard Avedon, Louise Dahl-Wolfe, Mario Testino, Patrick Demarchelier and Peter Lindbergh to name just a few. And closer to home, in the UK, the grand tradition includes Cecil Beaton, Norman Parkinson and John French, and is continued today by the likes of Nick Knight and Corinne Day. For many of these, their early careers were formed under the aegis of Condé Nast – who commissioned their work for Vogue and Harper's Bazaar, shaped their early experiences and put them in a position to go on to great things. Together they have photographed the artistry of Cristobal Balenciaga, Christian Dior, Calvin Klein, Yves Saint Laurent, and many others."

"At what price, then, a piece of these artists? – Not the fashion designers but the skilled photographers who have immortalised their creations. A beautiful early print by John French can be yours for as little as £500; a Parkinson or Beaton for £1,500; and Demarchelier can offer you Claudia, Elle, Cindy, Helena or Christy for a little more. A sound investment? With the market for fashion and celebrity imagery continuing its upward trend, these beautiful photographic prints are likely to outshine that designer dress, and might just be more affordable too."

Bonhams first stand alone Photography Sale takes place in May 20 next year.

For further press information please contact Julian Roup on 0207 468 8259 or julian.roup@bonhams.com or press@bonhams.com

NOTES FOR EDITORS

Bonhams, founded in 1793, is one of the world's oldest and largest auctioneers of fine art and antiques. The present company was formed by the merger in November 2001 of Bonhams & Brooks and Phillips Son and Neale UK. In August 2002, the company acquired Butterfields, the principal firm of auctioneers on the West Coast of America. Today, Bonhams offers more sales than any of its rivals, through two major salerooms in London: New Bond Street, and Knightsbridge, and a further seven throughout the UK. Sales are also held in San Francisco, Los Angeles, New York and Boston in the USA; and Switzerland, France, Monaco, Australia, Hong Kong and Dubai. Bonhams has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 50 specialist areas. For a full listing of upcoming sales, plus details of Bonhams specialist departments, go to www.bonhams.com.
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