APPLE COMPUTER, INC. An original European headquarters flag, approximately 76½ x 75 inches, ca 1996.
Lot 287
APPLE COMPUTER, INC.
An original European headquarters flag, approximately 76½ x 75 inches, ca 1996.
Sold for US$ 5,000 inc. premium

History of Science

22 Oct 2014, 13:00 EDT

New York

Lot Details
APPLE COMPUTER, INC.
An original European headquarters flag, approximately 76½ x 75 inches, ca 1996.
Sturdy high-quality white polyester flag with rainbow apple logo, strung with medium wight white cord with wooden handle at one end.

A FINE EXAMPLE OF THE FLAG FOR APPLE'S EUROPEAN HEADQUARTERS, located in Les Ulis, France, the long-time location for both the French and European headquarters of Apple before they relocated to London in the mid 2000s. The first Apple Computer, Inc. logo was actually a sketch of Isaac Newton sitting under a tree, an apple dangling above his head. Less than a year after its introduction, the Newton sketch was replaced by the Rainbow Logo, commissioned at Steve Jobs' request. Jobs appreciated the simplicity of the apple (with a bite taken out of it, so that no one would confuse it with a tomato), and also insisted on the use of colors to "humanize" the company. The Rainbow Logo was in service from 1976 until 1997, when it was revised into the monochromatic version in use today.

This was the last remaining European headquarters flag, and is in such fine condition as it was the back-up flag kept on reserve for visits from VIPs. The other flags, which were flown on a daily basis, were weathered and torn from the elements.
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