Apple Macintosh LC prototype model, 14 x 9 x 10 inches, [Palo Alto, CA, 1989], painted foam, very good condition.
The Apple Macintosh was introduced to the public by the lavish Ridley Scot-directed television commercial "1984," which aired during the third quarter of Super Bowl XVIII on January 22, 1984. The unconventional computer found immediate success as its efficient design, ease of use, and decent graphics capability set it apart its rival, IBM.
The above prototype model, created by Apple Industrial Design Group and Matrix Product Design, dates from about 1989 during work on the Macintosh LC. The model has the usual slot for a 3.5 inch floppy in the front, but has a vertically-oriented screen not used on any production models. Considering the screen orientation, this very well could have been a prototype for a model targeted toward the business world, rather than the artistic, publishing and educational markets that the Mac traditionally attracted. Certainly an interesting peek into the unseen history of the Macintosh.