"KEEP CALM AND CARRY ON"
a lithographic poster, 1939, printed in colours, published by the Ministry of Information, London, England; not backed.
Published in August 1939 by the British Ministry of Information before the war, to raise morale once an anticipated bombing campaign had begun. It had limited distribution and no public display, was only rediscovered in 2000 and has since been widely marketed to a modern audience.
380 x 255 mm (15 x 9 3/4 in)