1957 Ford Custom 300 Series Ranchero
Chassis no. C7KF174433
292ci OHV V8 Engine
Single Carter Carburetor
212bhp at 4,500rpm
2-Speed Automatic Transmission
Independent Front Suspension Live Rear Axle
4-Wheel Drum Brakes
*Rare Custom series model
*Very highly optioned example
*Restored to a high standard
*A true 'Double Duty Beauty'
*Luxury in the front, practicality in the rear
The Ford Ranchero
"It's more than a car! It's more than a truck! Any way you look at it, the stunning new Ranchero is the slickest, sleekest pickup ever to pack a load. And what a load! The Ranchero carries more than half a tonmore than many standard pickups!" -Ford advertisement for the new 1957 Ranchero
The Blue Oval and the Bowtie had been locked in a protracted battle in the market for pickup truck buyers since the end of the war. Ford's F-Series found favor only to be eclipsed by Chevy's Advanced Design trucks. The new-for-'53 F-100 gave Ford an edge until Chevy debuted the Task Force series two years later, putting the crown back on their head. To get back in the lead, Ford would have to do something innovative and newsomething that had never been done before.
When the Ranchero debuted it put Chevrolet on the back foot once again. The new vehicle had the good looks and luxury of a Fairlane with the practicality of a pickup from the B-pillar backa veritable work boot with full brogue wingtip design. It had plenty of power with an available 292 cubic inch V8 that was also found under the hood of the Thunderbird and greater cargo capacity that Ford's own F-Series pickups.
In its first year, the new 'crossover' car pickup sold 21,075 units and held the market all to its own until 1959 when Chevy debuted the El Camino.
The Motorcar Offered
Finished in a two-tone Flame Red over Colonial White paint scheme with optional 'hockey stick' side trim, this heavily optioned Ranchero left Ford's Kansas City, Missouri factory on October 5, 1957. A top of the line Custom series example, one of 6,428 produced, it was ordered with a full compliment of luxury features including power steering, brakes, and windows, fender-mounted side mirrors, Kelsey-Hayes wire wheels, chromed exhaust tips, padded dash, and SelectAire air conditioningan option that, at $377, cost $37 more than the F-code supercharged V8. Power comes from its correct C-code 292ci V8 mated to an optional Ford-O-Matic automatic transmission; power is transmitted through a 3.56:1 rear axle.
Restored to a very high standard about five years ago, this Ranchero shows very well throughout. Inside, the red and white vinyl that matches the exterior shows well along with the beautifully turned out dash fitted with the optional clock and radio. Outside, the paint shows well and the chrome trimof which there is plentyhas been finished to a high standard. Popping the hood reveals an attention to detail not often seen on this model, with correct parts and proper presentation throughout.
Acquired by the vendor three years ago, shortly thereafter the suspension was refurbished with new bushings, joints and shocks while a new brake booster, brake master cylinder and brakes were also installed. A mechanical tune-up was performed around the same time.
Showing much as it did when it left the factory floor in the fall of '57, this Ranchero is one of the nicest examples extant and unquestionably the most stylish way to collect supplies from the local hardware store or plant nursery.