A rare Filben Maestro jukebox Type F8- 300, green version, American, 1948,
serial no. 3919. playing a selection of thirty 78rpm discs, in polished aluminium and walnut veneered case with light-up plastic panels 57 by 35in (145 by 89cm)
Filbern Maestro was a small company that produced only two models of juke box, the Type FP 300 of which 55 examples are know, and the model here, the Type F8 300, the green version of which very few examples are know to exist.
Raymond Loewy (1893-1986) is considered to be one of the most influential industrial designers of the 20th century; the Shell logo, the Greyhound bus, the Coldspot refrigerator, the Studebaker Avanti and the Lucky Strike target were all his designs and he has been called "the man who shaped America". The French born Loewy was one of the first to understand the connection between design and economy, stating that "Between two products equal in price, function, and quality, the better looking will outsell the other." He was arguably one of the world's most talented commercial artists, one of his most famous works, the Lucky Strike logo, was created in 1939 when George Washington Hill, then president of the American Tobacco Company, wagered Loewy $50000 that he could not improve the already familiar green and red Lucky Strike package. Loewy, accepting the challenge, changed the green background to white; reducing production cost, and placed the red Lucky Strike target on both sides of the package; increasing product visibility. Hill happily paid off the bet and even today the Lucky Strike package remains unchanged. Loewy has left his mark on everything from household goods, to transportation, to corporate identity, creating unforgettable designs that have lived on into the 21th century; and he is rightly known as "the Father of Industrial Design".