1966 Ford Good Humor Truck  Chassis no. F25AE778660
Lot 327¤
1966 Ford F250 Good Humor Truck Chassis no. F25AE778660
Sold for US$ 28,600 inc. premium
Lot Details
1966 Ford F250 Good Humor Truck
Chassis no. F25AE778660
240ci OHV inline six-cylinder engine
Single barrel Carter YF carburetor
150bhp
Three-speed automatic transmission
Twin I-beam front suspension with coil springs and rear leaf springs
Four-wheel hydraulic drum brakes

-One of less than 100 surviving open-cab Good Humor trucks
-Built just prior to the demise of the old-style open-cab truck
-Cosmetically restored
-Guaranteed to bring smiles to everyone's faces

The Good Humor Truck

Genius comes in many forms, but in the history of American food, it has usually come with determining how to affix various foods to a stick. Harry Burt of Youngstown, Ohio created an entirely new market in 1920 when he attached a chocolate covered ice cream treat to a stick. He called his creation 'Good Humor Ice Cream Suckers'.

To market the new mobile snack, a mobile ice cream stand was chosen—a Ford Model T with a insulated refrigerator box on the back from which to sell is product. The Good Humor fleet of ice cream trucks expanded rapidly. When the Great Depression hit, Good Humor was already on a tear it continued to grow as its inexpensive treats provided a welcome diversion from the economic gloom. Its fleet of trucks continued to expand and also incorporated bicycles, push carts, shoulder boxes and a boat too.

By the mid-1960s, the company began to focus on retail and grocery sales and started to downsize its truck fleet. Gone were the friendly iceboxes on wheels, replaced with the larger vans that are still popular today. By the late 1970s, gasoline costs had made the trucks unprofitable and the company sold off its entire fleet for $1,000 to $3,000 a truck.

The Motorcar Offered

This Ford F250-based Good Humor truck was built in the penultimate year of production for the old-style trucks. Constructed just up the road in Mahwah, New Jersey and fitted with a reliable 240 cubic inch straight six engine, it has a custom built cab and refrigerated box. The unique open-cab, open-serve hinted at the warm weather nature of the product being sold—although a folding steel roof could be fitted to provide some level of weather protection for the driver.

This restored example is believed to be one of less than 100 surviving open-cab Good Humor ice cream trucks in existence. Replete with the correct decals and lights, it is sure to bring smiles where ever it goes. While the box's interior is currently unfinished, it would surely be a simple and worthwhile endeavor to complete the project. One of the only lots in the auction that can literally pay you back, it is a guaranteed to make you the most popular attraction at the next car show or picnic!

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    Specialist - Motor Cars
    Bonhams
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    580 Madison Avenue
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    United States
    Work +1 212 461 6515
    FaxFax: +1 917 206 1669