A television guide from the first week of programming in the United States
Television Program No. 1 for Station WNBT (National Broadcasting Company), New York City, for June 30-July 5, 1941. Addressed on the verso to JH Ludwig of Collingwood, New Jersey and sealed with an NBC/RCA sticker. WNBT (now WNBC) was one of the first two fully licensed commercial television stations in the United States, receiving its license on June 24, 1941. Both stations were instructed to start broadcasting on July 1, so that neither would be first. This program guide shows WNBT's first program as "Amateur Boxing at Jamaica Arena," to be shown from 9 to 11pm on Monday, June 30. WNBT also broadcast the first ever television commercial, for Bulova watches, before the 2pm Brooklyn Dodgers-Philadelphia Phillies game on July 1. Various stations had experimented with television broadcasts in previous years, but this was the first week of scheduled commercial programming. An extremely rare piece of ephemera from the early days of American television.
5 3/4 x 6 5/8 in.