APPLE COMPUTER, INC.
Original exterior office building sign, approximately 46 x 48 1/2 inches, 2 pieces, stiff foam with 6 vinyl applied colors; edgewear, some colors with slight pealing at transitions, one color showing significant craquelure, stray marks and outdoor wear.
Provenance: Removed from company headquarters in 1997 and given to a longtime Apple employee.
THE ICONOGRAPHIC RAINBOW LOGO FROM THE CUPERTINO CORPORATE HEADQUARTERS. The first Apple Computer, Inc. logo was actually a sketch of Isaac Newton sitting under a tree, an apple dangling above his head. Less than a year after its introduction, the Newton sketch was replaced by the Rainbow Logo, commissioned at Steve Jobs' request. Jobs appreciated the simplicity of the apple (with a bite taken out of it, so that no one would confuse it with a tomato), and also insisted on the use of colors to "humanize" the company. The Rainbow Logo was in service from 1976 until 1997, when it was revised into the monochromatic version in use today.
This sign was removed from the side of building 3, where it faced east and could be seen from a distance as one headed north on highway 280.