APPLE COMPUTER, INC.
Lot 3353
APPLE COMPUTER, INC.
US$ 7,000 - 10,000
£4,300 - 6,200

Lot Details
APPLE COMPUTER, INC.
Original exterior office building sign, approximately 46 x 48 1/2 inches, 2 pieces, stiff foam with 6 vinyl applied colors; edgewear, some colors with slight pealing at transitions, one color showing significant craquelure, stray marks and outdoor wear.
Provenance: Removed from company headquarters in 1997 and given to a longtime Apple employee.

THE ICONOGRAPHIC RAINBOW LOGO FROM THE CUPERTINO CORPORATE HEADQUARTERS. The first Apple Computer, Inc. logo was actually a sketch of Isaac Newton sitting under a tree, an apple dangling above his head. Less than a year after its introduction, the Newton sketch was replaced by the Rainbow Logo, commissioned at Steve Jobs' request. Jobs appreciated the simplicity of the apple (with a bite taken out of it, so that no one would confuse it with a tomato), and also insisted on the use of colors to "humanize" the company. The Rainbow Logo was in service from 1976 until 1997, when it was revised into the monochromatic version in use today.
This sign was removed from the side of building 3, where it faced east and could be seen from a distance as one headed north on highway 280.
Auction information

This auction is now finished. If you are interested in consigning in future auctions, please contact the specialist department. If you have queries about lots purchased in this auction, please contact customer services.

Buyers' Obligations

ALL BIDDERS MUST AGREE THAT THEY HAVE READ AND UNDERSTOOD BONHAMS' CONDITIONS OF SALE AND AGREE TO BE BOUND BY THEM, AND AGREE TO PAY THE BUYER'S PREMIUM AND ANY OTHER CHARGES MENTIONED IN THE NOTICE TO BIDDERS. THIS AFFECTS THE BIDDERS LEGAL RIGHTS.

If you have any complaints or questions about the Conditions of Sale, please contact your nearest customer services team.

Buyers' Premium and Charges

For all Sales categories excluding Arms & Armor, Coins & Medals, Motor Cars, Motorcycles, and Wine & Whisky:

Buyer's Premium Rates
25% on the first $100,000 of the Hammer Price
20% from $100,001 to $2,000,000 of the Hammer Price
12% on the excess over $2,000,000 of the Hammer Price

Payment Notices

Payment for purchases may be made in or by (a) cash, (b) cashier's check or money order, (c) personal check with approved credit drawn on a U.S. bank, (d) wire transfer or other immediate bank transfer, or (e) Visa, MasterCard, American Express or Discover credit, charge or debit card. A processing fee will be assessed on any returned checks. Please note that the amount of cash notes and cash equivalents that can be accepted from a given purchaser may be limited.

Shipping Notices

For information and estimates on domestic and international shipping as well as export licences please contact Bonhams Shipping Department.

Contacts
  1. Cassandra Hatton
    Specialist - Books, Maps, Manuscripts and Historical Photographs
    Bonhams
    Work
    580 Madison Avenue
    New York, United States 10022
    Work +1 212 461 6531
    FaxFax: +1 212 644 9007
Similar Items