'Very few new cars find a way straight to the heart of the motor user with the speed and completeness that attended the debut of the original Morris Oxford and later the Morris Cowley cars.' - Autocar, 2nd August 1919.
One of the best known and most readily recognised vintage cars, the 'Bullnose' Oxford had its roots in the Edwardian era. The first examples, fitted with 8.9hp White & Poppe engines, were manufactured in 1913, embodying Morris' successful formula of offering technically unexciting but well built and well equipped cars at a bargain price. The Oxford and its close relation, the Continental-engined Cowley, evolved gradually, both models switching to engines made by Hotchkiss' Coventry subsidiary in 1919. A close copy of the Continental, the Hotchkiss engine was made in 1,548cc, 11.9hp form initially, a larger (1,802cc) 13.9hp version becoming available in 1923.
A more conventional flat-fronted radiator replaced the distinctive 'Bullnose' type in late 1926, by which time four-wheel brakes had become standardised on the Oxford chassis. All-steel bodies, built under licence granted by the American Budd concern, were another new introduction that year. Easy to drive and maintain, the Bullnose Oxford was Britain's most popular car prior to the arrival of the Austin Seven.
One of the relative handful of coachbuilt cars completed after the introduction of all-steel bodies, chassis number '187468' was first registered on 28th March 1927 to a Mr D White. Little is known of its early history other than the fact that the Oxford was once owned by a Mr A Baldock, who did not register it. In 1989 the Morris was sold at auction to a Mr P Ellis from whom it was purchased in March 2004 by the current vendor, a motor engineer and experienced restorer of classic motorcycles. Over the next few years the owner finished the restoration started by Mr Ellis and since completion the car has been shown extensively, winning numerous concours awards. Finished in maroon with red/brown interior featuring leather-upholstered seats and vinyl trim, this well restored, coachbuilt Morris Oxford is offered with sundry restoration invoices, current MoT/tax and Swansea V5C document. The sensible additions of stop lights and flashing indicators are the only notified deviations from factory specification.