Heuer. A stainless steel automatic chronograph bracelet watch
Autavia, Ref:1163 V 'Viceroy', Case No.358987, Circa 1974
17-jewel Cal.12 automatic movement signed on the bridge Heuer, matt black dial with applied polished faceted baton hour markers and printed outer minute track with red lines at 5 minute increments, dial signed Autavia Heuer Automatic Chronograph, polished steel baton hands with red tips and luminous inserts, date aperture at 6, subsidiary dials at 3 and 9 for 30 minute and 12 hour recording, brushed and polished tonneau shaped stainless steel case with screw down back signed Heuer Leonidas inside and engraved 'M1711', fitted stainless steel Heuer link bracelet with folding clasp, case, dial and movement signed
42mm.
17-jewel Cal.12 automatic movement signed on the bridge Heuer, matt black dial with applied polished faceted baton hour markers and printed outer minute track with red lines at 5 minute increments, dial signed Autavia Heuer Automatic Chronograph, polished steel baton hands with red tips and luminous inserts, date aperture at 6, subsidiary dials at 3 and 9 for 30 minute and 12 hour recording, brushed and polished tonneau shaped stainless steel case with screw down back signed Heuer Leonidas inside and engraved 'M1711', fitted stainless steel Heuer link bracelet with folding clasp, case, dial and movement signed
42mm.
Estimate:
€1,800 - 2,400
£1,500 - 2,100
US$ 2,300 - 3,100
£1,500 - 2,100
US$ 2,300 - 3,100
Footnotes
- In 1972 Heuer launched a promotion with Viceroy cigarettes in which the public could buy an Autavia for $88, instead of the normal retail price of $200, when they sent in one end flap from a packet of Viceroy cigarettes. The model supplied featured the calibre 12 movement, black dial, red hands, white subsidiary dials and tachymeter bezel. The promotion was very popular so it ran from May to December in 1972.
Parnelli Jones, winner of the 1963 Indy 500, was sponsored by both Heuer and Viceroy and can be seen in the advertisements for the promotion which were printed in Life Magazine, Popular Science, and Popular Mechanics.
Category: Clocks and Watches / Watches
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