SOVIET ISOTYPES.
Lot 3196
SOVIET ISOTYPES.
US$ 30,000 - 40,000
£19,000 - 26,000

Lot Details
SOVIET ISOTYPES.
Important collection of approximately 250 color stenciled prints related to agriculture, architecture, education, industry, politics, transportation, sports and recreation; various sizes. Preserved in two modern binders.

RARE. Dr. Otto Neurath, a prominent Austrian political economist, promoted the "Isotype" as an International Picture Language through charts and other graphics. He and his Viennese team visited the Izostat Institute in Russia in the early 1930s; and the German methodology was quickly adapted to explain visually the enormous economic, industrial and social gain of Stalin's first Five Year Plan. These Soviet Isotypes were likely produced by IZOSTAT (or Institute of Pictorial Statistics) under the guidance of Gerd Arntz, a German designer who made two trips to the USSR in 1930 and 1934. The head of IZOSTAT, I. Ivanitskii, was a firm believer in the Isotype as a propaganda tool. Absolute clarity in the pictograms through a flat, two-dimensional iconography was essential to getting their points across. The Germans emphasized simplicity and purity in their designs while the Russians produced at times more politically charged examples. This Soviet collection includes the hammer, the sickle and the closed fist. It is likely these charming childlike graphics were used in Soviet schools.
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