Norman Perceval Rockwell (1894-1978) Yes Sir! That's Hills Brothers Coffee 24 x 34in
Lot 112
Norman Perceval Rockwell (1894-1978) Yes Sir! That's Hills Brothers Coffee 24 x 34in
Sold for US$ 337,250 inc. premium
Auction Details
Lot Details
Norman Perceval Rockwell (1894-1978)
Yes Sir! That's Hills Brothers Coffee
signed 'Norman/Rockwell" (lower right)
oil on canvas
24 x 34in

Footnotes

  • Literature:
    Laurie Norton Moffatt, Norman Rockwell, a Definitive Catalogue, Stockbridge MA, 1986. Vol.1 p. 431, ill A467.
    Donald Robert Stoltz and Marshall Louis Stoltz, The Advertising World of Norman Rockwell, New York, 1985 p. 100-101, ill. 101.

    Note:
    This painting was the only design Norman Rockwell created for the Hills Brothers Coffee company. It was painted in 1929 and the copyright is from 1930 and used thereafter for the in-store promotional products and on the coffee cans themselves. Rockwell began creating advertisements in 1915 and his most creative and painterly works were completed between 1915 and 1930, even though he continued to produce promotional works until the 1970's.
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